Sales Guide

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Who Should Read This book?

Are you looking to book more meetings and generate revenue using LinkedIn? My name is Joe Benjamin I have over a decade of B2B sales experience. Most of my time has been spent in the trenches doing cold outreach to book meetings with prospects who have never heard of me or my company.
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I’ve worked exclusively at early stages tartups with no name recognition and have booked hundreds of meetings using LinkedIn, resulting in millions of dollars in new business. One of the first meetings I booked on LinkedIn turned into a $400,000 deal with a publicly traded company!

I’ve booked meetings with all types of prospects, from small startups to Fortune 500 companies. Whether I was an individual contributor, leading a sales team, or the founder of my own startup, I’ve been using LinkedIn to book meetings and I will show you how to do it.

LinkedIn has over 760 million members. That is an enormous pool of people you can do business with. People want to do business on LinkedIn but you have to approach it in the correct way.

I will teach you how to leverage LinkedIn so you can start booking more meetings and closing more deals.

This is not a guide filled with fluff to make you believe in yourself. The goal is not to build a huge following. This is a guide with tactical advice that will increase the number of meetings you book with your prospects.

Why did I create this guide? The amount of bad LinkedIn outreach I receive as a Founder made me realize people need help. People who try to get me to take a call with them have good intentions but terrible execution.

With a bit of instruction they can level up their game and start seeing immediate results. If these people were on my sales team, I would transform them from a low performer to a high performer very quickly. There are many easy wins that can be achieved by simply knowing what to do and what not to do.