VOIP
Apollo.io
Software
Apollo will help you hit your number. Used correctly, you'll make Club.
What does Apollo.io do?
Apollo.io is a customer engagement platform that enables companies to locate prospects, validate emails, manage lead scoring, and communicate with them via email or phone. Employees can do research and collect prospect-relevant case studies, department size statistics, and news items using the task management module, boosting brand credibility and overall conversion rates.
Supervisors can set up event-triggered rules in Apollo.io's rules engine to perform specified actions based on changes in activities, files, contacts, leads, or accounts. The prospect searcher feature allows salespeople to locate and prioritize firms and individuals based on factors such as location, technology, funding triggers, and job titles, among others. It also has an auto-dialer that allows employees to build up a local presence, record calls, and use pre-designed call transcriptions.
Apollo.in has an API that allows companies to interface the system with a variety of third-party applications, including LinkedIn, Salesforce, Gmail, HubSpot, and others. Managers and executives can use configurable dashboards to have a better understanding of the whole sales funnel, from conversion to opportunity win rates.
Pros of Apollo.io
It's the greatest outbound sales and inbound lead generation strategy for 2020 and beyond.
Companies used to employ three data service providers, pushing data into CRM, then sending it to an email automation tool, a dialer, and LinkedIn, which was isolated on an island.
Everything is contained within a single pane of glass with Apollo. As a result, firms can cut their ongoing technology expenses, systems and integration costs, and time to value dramatically.
Cons of Apollo.io
It was occasionally buggy. The contact information was not always correct. I frequently came across outdated prospect information for someone who hadn't worked at the company in over four years.
How to Setup Apollo.io
In three easy steps, you can complete the setup.
- Connect Your Email Account
- Download and install the Chrome Extension
- Create a Dialer
Your team administrator has already connected your CRM to the Apollo App and personalized it for your team.
With Apollo, you're ready to start prospecting, emailing, and closing more business.
Here's some information about your setup that you might find useful:
Your actions are being recorded (if integrated with Salesforce or HubSpot)
Contact Stages have been modified, and based on your Stages & Triggers, they will change automatically in Apollo AND your associated CRM (otherwise, they will update via an upload).
Between Gmail, each account's website, and Salesforce (if it's your CRM), you'll be able to use the Chrome extension.
Training Next Steps: 1. Learn to Find the Exact Right People at the Exact Right Accounts
How to Use Prospect to Find Leads (and tutorial video)
Make Buyer Personas for your top 3-5 title sets, or the individuals to whom you sell. Alternatively, on the Prospect page filters, use the Buyer Personas your team admin created for you.
How to use keywords to increase your prospecting reach within a given industry
How can I keep track of how much lead credit I've used?
What is the best way to add leads to a sequence?
In Apollo, use the Salesforce View filter in the Contacts or Accounts tab to find your target Accounts by their Salesforce Views.
Make an account and create a contact list.
2. How to Create Sequences and How They Work
Best Practices for Content Sequencing
Use A/B testing in all of your sequence steps to learn what content resonates with your contacts the best.
To save time while emailing, use snippets or mail merge fields to fill in basic fields such as the contact's name and more.
You may also use custom snippets to make emails more personalized.
Learn how the technical configuration of your Contact and Account Stages + Triggers affects the way your sequences work to automate administrative tasks.
3. Task Administration
Create your own Cockpit so you can focus on the most important activities first.
Make Your First Cockpit Design (Beta)
Install the Apollo Chrome Extension to manage replies using simple templates and update contact stages and information in the sidebar directly from your inbox.
In Apollo, there is a guide to making phone calls.
To win more business, check out our Standard (Default) Reports and Standard (Default) Dashboards.
Also, create your own custom reports to gather the data you need.
Apollo's sales representatives Can: Locate and request contact information for people who are most likely to purchase from you.
To engage cold leads, automate your outreach.
Log email activities, phone calls, notes, and completed tasks to your CRM automatically.
Using templates and the chrome extension sidebar, easily follow up at the proper time with effective messaging.
Master task management to ensure that you meet your objectives on a regular basis.
